One of the biggest concerns people have when starting a community is how to get people to join. If your community doesn’t have any members, it won’t be a great investment for your business. Well, not to worry, here are a few tips that can help you bring members into your community.
Post Exclusive Content
As a community administrator, creating content is one of your main responsibilities. However, if you just recycle content that you’re already posting on social media, then your audience won’t feel the need to leave their social platforms and come to your community. That’s why you need to create exclusive content.
Remember, the purpose behind having a community is to generate more in-depth conversations and relationships with your audience. Just like you need to have slightly different content strategies for each social platform, you should think about the type of content that will resonate best with your community audience.
Offer Value to Your Members
Incentives drive most people, including your audience. What benefits do they get from visiting your community? In addition to exclusive content, access to promotions and discounts can be a great way to reward your members. Try posting a coupon for a discount or promotional offer. Maybe you have a limited edition item or an exclusive service that you can promote in the community.
Working with other businesses as community partners is another great way to bring value to your members. Community partners will value the opportunity to communicate with your audience. Additionally, your community members will appreciate the curated partners you’ve recruited to post offerings and engaging content. The members of your community are likely your most passionate users, customers, and fans; find ways to reward them and let them know they’re important.
Sending invitations may sound like a simple idea, but it would surprise you how many communities don’t do this. It doesn’t matter if you’re posting incredible content if nobody is there to see it.
There are many ways that you can market your community. If you have an email database, send out a campaign inviting people to join. Add your community to your website make your website more engaging. You can also share some of your community content on social media to funnel your social audience into your community. Get the word out and let people know about your community.
Now that you’ve started to generate some community members, it’s time to start engaging your audience. The best way to grow is through referrals and word-of-mouth. If you’ve created a valuable community experience, your members will start to share it within their networks and invite their friends. Once that starts happening, you can start building relationships with your members and reap the benefits of an active community.