As a community manager, growth is always on your mind. How can you get more users into your community? More users typically leads to more engagement and eventually more growth as those engaged users invite their personal networks. At Memeni, we are always trying to help our community managers grow their communities, hence the excitement when we saw one community grow by 105% with just one post.
Startup Live’s Community Growth
Startup Live is a startup network based out of Vienna, Austria. They currently have over 35 locations throughout Europe. One of their main features is their startup competitions where they award funding and mentorship to the winning startups. Since competitions are a big part of the Startup Live experience, they were excited to take advantage of Memeni’s Challenge feature.
The above chart shows the daily registrations in Startup Live’s community. Each spike shows when they posted a Challenge. Clearly, they have found a formula for success. As you can see with the last spike in the graph, Startup Live’s latest challenge created tremendous community growth. Their community experienced 105% growth and added over 2,000 members with just one Challenge!
Challenges are great to use in your community because they encourage engagement and incentivize your users. Along with giving community members the opportunity to compete for a prize, the Challenge feature also has a Live Voting component that can lead to viral growth. After the submission period has ended, the Live Voting period will open. This allows your community members to voice their opinion for who is the most deserving winner. The ability to vote clearly would create some engagement with your current members. Furthermore, the Live Voting also incentivizes the contestants to invite their personal networks to come vote for them. In order to vote for their friend, those individuals must first register in the community. This built in virality has allowed multiple communities to organically grow by the thousands just by running a challenge.
We understand the struggle as a community admin. It’s hard to create engaging content that magically creates new community members. However, it is not an impossible task. Unique content like Challenges can create viral effects for your community growth. Try posting a Challenge in your community today to see how much they can help grow your community.