One of the most common questions we are asked at Memeni is how do you get somebody to download your app and join your community. We feel your pain. With over 2 million apps currently available and more on the way, the competition to stand out from the crowd is tough. Because we know thinking of an entire marketing campaign can be daunting, we’ve laid out 5 strategies you can use to market and grow your community.
5 Tips For Marketing Your Community
Your website is one of the first places people go when trying to learn more about your brand. Creating a presence on your website gives legitimacy to your community as a trusted source for brand information.
In order to direct your website visitors to your community, Memeni gives you the ability to easily add a Community Widget to your website. You can learn more about adding the Community Widget here. In addition, we also recommend placing clickable icons on your website that direct to your app download page in the app stores.
2. Social Media
Your social media audience is a great resource to generate an initial audience for your community. If you’ve read our blog, you’ll see that we’re pretty into converting your social media audience into a community audience. There’s a method behind our madness, we promise! We even created a social publishing tool to help you publish content from your community out to your brand’s social media pages. When your social media followers click on that published content, they will be directed back to your community. Use the social publishing tool to start moving your social media audience into your community.
3. Post a Challenge
Challenges are a great tool to create viral growth of your community. With Memeni’s Challenge feature, you will be able to run interactive contests within your community. In addition to the boost in engagement that comes with running a contest with a prize incentive, Challenges also feature Live Voting that allows members in the community to vote for their favorite contestant.
So, how does this create viral growth? Contestants will often invite their personal networks to come vote for them so that they can win. In order to vote, those contacts must join the community. Some communities have nearly doubled the amount of users in their community just by running a simple challenge!
4. Traditional Advertising & Promotions
If you are launching a new initiative or product, how would you normally market it? Launching your community should be no different.
Running search ads for your community allows you to target users that are searching for keywords relevant to your app. Additionally, you can also post a press release announcing the launch of your new app. If you have a retail store or physical location where many of your digital community members would gather off-line, it is recommended to post some signage or marketing materials to help get the word out about your community.
Memeni also gives you the ability to post Promotions and Coupons within your community. Creating exclusive offers that can only be accessed within the community builds a direct incentive to drive community registrations by your audience.
5. Community Champions
Building a group of brand advocates is one of the greatest benefits of launching a branded community. Brand advocates are the people who can’t stop talking about your brand and spread the word to their own personal networks. Therefore, they are a great marketing asset and can generate new business for you.
We recommend finding a few “champions” in your community to help spread the word. These are your power users, your fan club leaders, or your most loyal customers. Your community champions can not only help recruit more community members, but they can also post great user-generated content in the community.
Hopefully these strategies have given you some inspiration for a marketing campaign. Remember, users are not going to magically appear just because you launch a community. Use these tips and a few of your own to get the word out and grow your community!