We created Memeni because we felt that there was something missing in the digital marketing landscape. Brands spend a lot of time and money on social media platforms, but they struggle to bring in the desired results. It becomes difficult to see a direct impact that a brand’s social media presence can provide to its bottom line.
Social media platforms have created walled gardens where the brands invest money and create content to drive audiences, but the platforms keep all the value. The platforms control the data, the engagement, and the monetization opportunities. We were tired of brands seeing the short end of this arrangement.
What is Memeni?
Memeni is the platform to launch and own your brand’s digital community. With this community, you can start to build a real relationship with your audience. You’ll have ownership of your community data, control over your content’s reach, and opportunities to directly monetize your audience’s interactions with your brand.
Furthermore, you’ll be able to do all of this on your own branded mobile app and web community. Your brand will no longer be just another page in a saturated network of competing brands. Memeni provides each brand with its own white-labeled community to ensure that we stay working behind the scenes while your brand is the star of the show.
Now, you may be wondering if Memeni is attempting to replace your social media pages. That is definitely not our intention. Instead, think of Memeni as the social extension of your website. Social media is great for filling the top of your audience funnel. However, you also need tools to progress your audience through the funnel to become customers and brand advocates. That is the role Memeni aims to fill in your digital marketing suite.
How Does It Work?
Let’s take a deeper look to further our understanding of how Memeni can help you. First, Memeni allows you to build a relationship with your audience. So, what does that mean?
They always say that communication is key to a good relationship, and, while they are great talkers, brands aren’t always the best listeners. Social media has become a one-way conversation of your brand talking at your audience. On the other hand, your community will provide the perfect setting to create a dialogue between you and your audience. With private messaging, discussion tools, private groups, and gamification there are multiple ways to foster conversation and collaboration in your community.
I Want My Data!
Memeni knows that data is crucial to the success of your marketing strategy. We want to help. Currently, it is difficult to find actionable data from your social media pages. Sure, you know how many likes you have and how many people viewed a post, but you don’t get the audience data you really need.
As the community administrator, you are always able to access the community data that you need. No more walled gardens! Furthermore, Memeni offers an administrative dashboard, advanced reporting, and gamification capabilities to help you get a better understanding of who is in your audience and how they like to engage with your brand. The powerful data insights you will receive from your Memeni community will add a new dimension to your marketing plans.
Can You Hear Me Now?
Next, we want you to be in control over how far your content will reach. We don’t think it’s right that you must continue to pay to boost or promote your posts to reach your audience. With Memeni, you’ll have 100% organic reach within your community. Additionally, you have content targeting capabilities that allow you to actively choose who you want to receive your content.
Along with your active content targeting capabilities, Memeni also has machine-learning algorithms actively sifting through the community content to create personalized news feeds within the community. All of these tools combine to allow you to deliver personalized branded experiences to each user in your community.
Show Me The Money
Finally, you need a way to deliver to your bottom line. Memeni provides multiple monetization opportunities to turn your community into a revenue-generation tool. Our coupons feature gives you the ability to post exclusive offerings within your community. You can also enlist official community partners to post offers within the community. Those partners can also do sponsored posts in the community, which they have to pay you for the permission to do so.
If your community generates enough traffic, it may make sense to start placing some ad banners within the community. We can help you set this up in a way that does not detract from the community experience. Installing these ad banners creates a passive income stream that can greatly boost the ROI of your community.
What Are You Waiting For?
If you are a serious brand marketer, it is time to start thinking about building a real relationship with your audience. The difficulty to build that relationship on social media channels will continue to increase as social platforms look to extract the maximum value from their advertisers.
That is why Memeni can be the perfect complement to your existing social media presence. Use social media as a funnel to bring your audience into your community. Once you have members in your community, you’ll finally have the ability to own your data, control the reach of your content, and create new revenue opportunities. And best of all, we can have your web and mobile app community up and running in just a few days.
So, what are you waiting for? Start building your community today!