You’ve launched your community—now it’s time to build your member base quickly. Assuming you have an established audience on your social media pages, you’re going to want to migrate those users into your community where you can increase the value of your audience.
This is where our Social Publishing tool can help. After integrating your brand’s social media pages with your community, you’ll have the ability to publish all of your original content from your community onto your social media pages. When this content appears on your social media pages, it will act as a funnel redirecting your audience back to your community.
Using the Social Publisher is easy. You can simply choose which channels you want to publish your post to by clicking on the icons, as shown in the above photo, when creating a post.
Your users also have the ability to share community posts to their own social media profiles to help spread the word. Now your community members can become evangelists for your brand and grow your audience within their own personal networks.
Why Should You Share Posts to Social Media?
You may be wondering why it is important to share posts from the community to your brand’s social media pages. Remember, your brand’s pages should be thought of as growth tools for your community, not as centers of engagement. One member in your community is a much more valuable asset to your business than a ‘follow’ or ‘like’, so it is important to start funneling your audience into your community. Then, you will be able to increase the ROI on your social media investment through increased data, engagement, and monetization opportunities.