News and Press

20 Israeli Startups to Watch in 2017

These leading startups are poised to make big moves this year.

Long known as the Startup Nation, Israel continues to live up to its name. Despite having a population only the size of Virginia’s, Israel remains, year after year, one of the leading global tech hotspots. In the first nine months of 2016, Israeli startups raised $4 billion, putting the country on pace for a record year. The holy land’s tech sector shows no signs of slowing down, thanks to a new class of leading startups that are poised to make big moves in 2017. Here are 20 Israeli tech companies to keep an eye on this year.

Funding Daily: Memeni raises $2.5 million seed round

Memeni, a social tool for brands to create their own communities, announced today that it closed a $2.5 million investment from angel investors.
The Los Angeles-based startup said it wants to help brands to “create meaningful interactions” with their customers; so it raised the seed round to launch its product and invest in marketing.
“Brands realize that in order to connect they need a content channel,” said Memeni’s CEO, Arik Benzino, but he stated that existing social networks don’t provide the direct and deep kind of connection companies are seeking.

Build Your Brand’s Own Social Community with Memeni

We all know that social media is very important these days, mostly because “social media is not a few websites – it is the state of the internet right now”. With this in mind, no one can be left out of social media, especially business, for whom social media really matters and can actually be helpful to boost growth.

However, recent data indicates that organic reach is declining on big social networks. On Facebook, for example, the organic reach of content published from brand pages has been declining since 2012, even to levels below 3 percent, making the need for new ways of approaching social media, in order to deal with this paradigm shift.